Sunday, August 1, 2010

World's most popular Jugaad

An a-ha moment - a moment of serendipity for me: The world's most popular jugaad must have come from Microsoft: that of rebooting the machine when things don't work ... any thoughts?

India Made Software

I keep reading the term "Swiss Made Software" and according to its website, "swiss made software" is the new label of the Swiss software industry. International software companies like Google, IBM or Microsoft have discovered the Swiss values - quality, reliability and precision - in software development and have established important research and development centers in Switzerland" So what would a similar label for India's "famed" IT industry offer?
Here are my two cents:
  1. The brand and its website will be called madeinindiasoftware.org
  2. It will be based on truly Indian values of
  • Adjustment,
  • Indian stretchable time and
  • The ubiquitous jugaad.
Based on the above values, I speculate the following scenarios:
  1. All error messages from the applications would be standardized to "Kindly adjust, we are like that only"
  2. For calculation intensive work, you might have a screen showing the friendly message "Calculations are happening, please ask your children to check in between as your grandchildren will probably see the results"
  3. All software will come with message: In case of a crash, contact your neighbor for his version of software.
I am sure there will be more such interesting things - will write as I see them :)